Sunday, July 15, 2007

5 SEO writing tips

I've been doing this for a while, and I've come up with a few things that makes SEO writing go a little smoother.

1. Do your research

What ever you're writing about, the best thing to do is go to the client's site and see what they are about. Read the "About Us" section, as well as anything on the products and services they offer. If no site is available, look up the relevant topics. Even if you think you know a lot about them, seeing what other people have to say can give you ideas.

2. 500 words, 5 ideas

There is no hard and fast rule in SEO writing, but I find the easiest way to start is to count off 5 distinct points about the topic, and write five 100 word paragraphs. Think how many times you need to use the keyword, and figure out a few ways to use it. Try to use none of them more than twice.

3. When in doubt, repeat yourself.

There is only so much you can say about "New Mexico Plumbing Service". The thing to remember on the web is that content is king. In SEO writing, we are usually dealing with quantity, rather than quality. While the text must all read well and be informative, nobody is going to mind if you make the same point twice from two different angles.

4. Talk about the products

SEO writing is all about selling, so tell people what they are buying! Mention an example, pretend you are a catalog, and be specific. Details can fill up word count, and still be informative.

5. Keywords at beginning and end

As far as possible, try to begin and end your article with the keyword. This is generally the preferred style, and it will show your client that you know what you are doing. Keep the keyword as close to the beginning of sentences, paragraphs and headings as you can to improve the article's keyword proximity score.

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